"To discourage male interest, many women's races present trophies only to female winners. Goodie bags often contain feminine-cut T-shirts, along with swag like perfume samples, chocolates and pink sandals. One race is giving away feather boas and tiaras.
Ahead of its Oct. 2 inaugural half marathon, Run Like a Diva announced that finishers' medals will be awarded by bare-chested male firefighters. "We had four men signed up, but two dropped out when they heard about the firemen," says Mr. Pozo, the race organizer. "We're making this race so girly that men won't want any part of it."